Marketing results

Please note that this page merely highlights a very small selection of illustrative results rather than attempting to distill 10-15-years worth of results from work across a very large range of campaigns and marketing channels into a single page.

If you are interested gaining insight into any particular type of work or marketing channel then I can on request provide you with more details than are featured here.

betHQ.com

Increased organic search traffic by 170% between 2019 and 2020 and goal completions (affiliate referrals) by 587%. The sector (UK sports betting) is about as competitive a sector as you will find. If of interest I can discuss how this was done in an interview setting.

CompareTV.com.au

An SEO growth recommendation I provided the client with allowed them to increase their amount of ranking keywords five times over and their traffic four times over within the space of seven months.

Due to an NDA agreement I can only provide a screenshot of data which is publicly accessible via SEMrush (rather than providing a Google Analytics snapshot) and am unable to comment on how this impacted their conversions (suffice to say however, that the traffic gained is highly relevant to their business).

HairhouseWarehouse.co.za

Improved Google’s Core Web Vitals scoring significantly for the website through various performance optimization methodologies.

eCommerce websites are typically far more difficult to performance optimize than your average website as they load exceedingly more JavaScript and other assets which slow down page loads particularly for users on sub-optimal mobile connections or devices.

As of August 2021 Google completed the roll-out its page experience update which uses Core Web Vitals scores (page load speed and stability) as a Google search ranking factor. This makes performance optimization imperative both for UX and SEO, and as evidenced by the screenshot it is possible to achieve good scores even for complex eCommerce websites.

It should be noted that performance optimization is an ongoing task and that the results in the screenshot are obviously not yet optimal. They are merely the results of a first phase of optimization with subsequent phases still being required to improve all remaining pages marked as being poor or needing improvement.

TheWorkSpace.co.za

The Workspace is a co-working and serviced office space provider. As the polished interiors of their workspaces set them apart from their competitors I motivated that they invest into professional photo shoots which we planned out so as to provide us with optimal assets for Google My Business. This included 360° tours for a selection of their branches.

Additionally I developed customer review acquisition funnels to grow reviews to their Google My Business listings and to better illustrate their their excellent customer service in Google local search.

Together with various other local search optimization tactics this has led to their Google My Business listings securing roughly 4x as much traffic as their website was and driving as many conversions.

HairHealthBeauty.co.za

The client operates both this B2B website as well as HairhouseWarehouse.co.za which is B2C facing. Because the two sites share a lot of the same products and used identical product descriptions the either the product pages of one or the other site tended to rank. Whenever the B2B site ranked it led to a lot of non-trade users trying to register and get access to wholesale pricing on the site. As a result the client at some stage entirely blocked indexation of the website in organic search. This meant the site entirely depended on direct, social and referral traffic.

After beginning to work on the site I start identifying the product categories and products that were not shared by both sites and opened up indexing selectively only for those on the B2B site. Additionally our team began writing unique product descriptions for key products that are shared and for all product categories on the site, but always with B2B keyword optimization so as to reduce traffic from non-trade users.

The approach has led to significant growth in organic search traffic and transactions even during a year when many of the businesses that the site caters to (hair & beauty salons) were unable to operate as freely as before due to Covid lockdowns and restrictions.